Bakin’mix is a series of seven baking mixes for bread, cake and biscuits. The name is a combination of English and Croatian and means “baking mix” and “Grandma’s mix”, since the Croatian word for “Grandma” is “baka”. This appealing name is complemented with the warm and hearty key visual, which shows the stylised image of the head of a grandmother formed out of the baking mix contained in the package. The name and the key visual create associations with a taste which only granny can provide. Vibrant colours are used in the packaging design in order to gain the best visibility on supermarket shelves.
- brand concept & strategy, naming, photography, brand visual identity, packaging design, visual and verbal communication
- red dot